What makes the SEC such a powerhouse? It’s not just one thing, but millions of tiny details that build upon each other into something that’s greater than the sum of its parts. This campaign proudly features student athletes from all 14 Southeastern Conference schools on film and in VO. Filmed over the course of 20 days on a road trip across the Southeast, we took a microscope to every sport, searching high and low for the miniscule, fleeting moments that add up to: “It Just Means More”.
The national TV campaign was accompanied by award-winning print written on the road and inspired by our travels.
My camera never left my side as I documented our journey for use on social and for posterity. Below is a collection of my selects.
