For athletes in the SEC, sports open a whole world of opportunity. This idea showcases future student athletes honing their skills and paints a picture of all the possibility that awaits in their sport and beyond. Each spot is simple, raw, and real. No fanfare. No special effects. Just a kid practicing and the message that it’s never been a better time to be a student athlete. Because in the SEC, “It Just Means More.”
Along with art directing the TV commercials, I shadow shot still images to further build out the campaign online, on social, and in print. Below is a collection of my selects.
