With 14,000 seats, Dickie’s Arena is the largest stadium in Fort Worth. It is a destination for live entertainment and sporting events, and home to the Fort Worth Stock Show & Rodeo. To infuse the brand of Choctaw Casinos & Resorts into the recently-sponsored Choctaw East Lobby, we created permanent environmental graphics and sculptural elements with a mix of gaming flair and nods to Choctaw tribal heritage.